Just when you think you know Riva Starr...He’ll probably
confuse you with yet another side to his musical personality.Don’t call him
fickle, though.Try bored.Try excitable.Try unpredictable...And then some!As
Philippe Stark once famously said “I do not try to please everybody, I make
what I can, how I can, when I can.I try to deserve to exist by doing my job
well. I have this sickness called creativity and I
exploit this sickness to offer new meaning in things to my friends. That’s it,
very simple” Riva humbly subscribes…Driven from his Italian motherland by a
compelling desire to reinvent, innovate and progress, Riva has made London his
home since 2008: A breath of freedom and fresh beats that allowed to him to
wear his inspirations proudly beyond the sleeve and deep, deep, deep into the
groove.A Neapolitan cultural exile with a degree in Chinese literature; a
passionate family guy who still manages to juggle a DJ schedule of over 200
international gigs a year, a label and production duties. How can you pigeonhole
a man who never sits still?From the dolce vita to Dalston, the Big Smoke’s
open eared community and exciting cauldron of influences finally allowed him to
truly make the records he wanted to make. In the past he’d produced house,
techno, breakbeat, electro, pop, folk and everything in between. Here was the
city where he could bring them together.As the very name of his own label
Snatch suggests, Riva’s unpredictable “Magic Hat” selection keeps both him and
us listeners on our toes. It’s kept him relevant, but more importantly, it’s
kept him alive and kicking…To Riva, though, he’s just doing his job, hoping to
pick up new friends along the way.It’s been like this from the very first
releases. Having taken his previous guises as far as he could, his infamous
debuts on Made To Play and DirtyBird were the result of anonymous MySpace demo
entries. Refusing to rely on any kudos he’d developed before, Riva took a brave
dive into a whole new world of beats and let the music speak for itself.Since
then he’s strutted with acts as varied as Noze and Balkan Beat Box, remixed
Dennis Ferrer, Usher, Gossip and Estelle (to name a few) while future fix-ups
include Fatboy Slim and Beardyman.Listen song here:YouTube
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