Los Angeles, CA; Mumbai, India: Universal Music Group (UMG),
the world’s leading music company, and Desi Hits! ,the world's premier East /
West fusion entertainment platform have signed a worldwide recording agreement
with award-winning Bollywood actress Priyanka Chopra. As part of this global
deal, Priyanka Chopra, the heartthrob of millions and the reigning queen of
Indian cinema, will release her highly anticipated debut music album in North
America with Desi Hits through Interscope Records and in other International
markets on Island Records UK. A trained Western Classical singer, Priyanka is
currently in the studio, writing and recording her debut pop album, which will
be sung in English. Troy Carter, CEO of Atom Factory, who also manages Lady
Gaga has signed with Priyanka to manage her music career across the globe. "It
has been a long cherished dream which is finally coming true", said
Priyanka Chopra about her music debut. "I am truly excited to have an
opportunity to present my musical dimension on a world platform. I am
privileged to be a part of the Universal Music - Desi Hits! family and to be
working with some of the most illustrious names in the music industry. This is
a fascinating new experience for me and I am thoroughly enjoying the journey",
added Priyanka. Priyanka is also the first major international signing for Desi
Hits, which was founded by Anjula Acharia-Bath in partnership with UMG in 2010
as the preeminent home for highly creative artists with Indian/South Asian
roots. Ms. Acharia-Bath, the Chief Executive of fusion multi-platform media
company Desi Hits!, flew to India with UMG UK Chief Executive David Joseph to
sign on Priyanka.Listen song here:YouTube
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