RITA ORA- HOW We DO (MANDEE BOOTLEG)

When newly signed Roc Nation artist Rita Ora visited Clear Channel with label boss Jay-Z on Feb. 23, it was simply to present music and videos from her untitled debut. But in a rare move for rotation-based radio, executives were so moved by what they heard that they walked the Runners-produced single "How We Do (Party)" to New York's top hit music station WHTZ (Z100) to premiere the cut on DJ JJ's afternoon show, which is syndicated nationally through iHeartRadio and SiriusXM. Shortly after, it was moved into rotation on the station without a campaign for radio adds.The premiere was unorthodox for Clear Channel and Roc Nation, whose roster includes J. Cole, Bridget Kelly and Willow Smith. Shortly after the single's debut, the label revved its marketing strategy, pushing up the single's rollout and capitalizing on the sudden attention surrounding the British singer."Z100 definitely raised the exposure level tenfold, which puts everything into the fast lane. We were in go mode before; now, we're speeding," Roc Nation publicist Jana Fleishman says. "I think Jay just knew it was the right time and how strong the music is, how it's such a perfect fit for the station."Listen song here:YouTube