"Shake" has become a pop culture phenomenon thanks
to the song's (and dance's) hugely popular meme. (Its concept, to recap: a
30-second video begins with a person dancing to the song alone for 15 seconds,
while other people appear unaware of the movement. Then, all participants join
in for the clip's second half.) Fueled by the song's audio as a backing track,
"Shake" holds at No. 1 on the BDS-based Streaming Songs chart with a
monstrous 98 million streams, down 5% from last week's total of 103 million.
Notably, the song is proving to be more than just the soundtrack to
user-generated videos. Its audio is gaining attention on its own, as it debuts
on On-Demand Songs at No. 17 with 803,000 on-demand streams, a 159% increase
over last week.Sales for "Shake" likewise rise, as the track lifts
3-2 on Digital Songs with a 13% gain to 297,000, earning it the top Digital
Gainer award on the Hot 100. ("Shake" was released commercially last
June, but it didn't begin to sell significantly until two weeks ago, thanks to
its viral momentum, when it moved 18,000, up from less than 1,000 the week
before.) Radio airplay continues to lag significantly in the "Shake"
success story, although it's building. The song registered 6 million audience
impressions in the Hot 100's Feb. 20-26 BDS tracking week, a 174% uptick.
Especially noteworthy: While "Shake" was originally released on the
independent Mad Decent label, major label Warner Bros. this week announced that
it's now promoting the song to radio, likely upping its chances for more
widespread airplay going forward.Listen song here:YouTube
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